ONE OR EIGHT is an eight-member boy group, comprised of Japanese members MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA. The group’s name, ONE OR EIGHT, is inspired by a Japanese idiom meaning "All or Nothing," embodying their bold, fearless approach to both life and music. With the tagline “BET ON YOURSELF”, they are a team of passionate dreamers determined to leave an indelible mark on the global stage.
Fusing hip-hop and pop, ONE OR EIGHT seamlessly bridges genres while celebrating their Japanese heritage through lyrics, choreography, and a distinctive streetwear aesthetic. Their first performance video “KAWASAKI” garnered over 10 million views on YouTube, showcasing their undeniable appeal and growing influence. The group officially announced their debut with the release of their single “Don’t Tell Nobody,” a high-energy track produced by Ryan Tedder (Taylor Swift, Tate McRae, Adele, Jonas Brothers) and David Stewart (BTS), featuring rap lyrics by Lucien Parker (Kanye West x Ty Dolla $ign's “STARS”). The song quickly ascended to #1 on the Billboard Japan Heatseekers Songs chart, cementing their arrival on the scene. In December 2024, their collaboration “KAWASAKI (with Big Sean)” reached #5 on the U.S. iTunes chart, further solidifying their international presence. With each release, ONE OR EIGHT continues to captivate audiences worldwide, setting the stage for a groundbreaking career.